Auckland software startup Ebus has cracked the booming TV advertising market in India and is looking to raise US$3 million (NZ$4m) to fund its expansion in Asia.
Ebus software lets advertisers, post-production firms and broadcasters collaborate on, and distribute, TV commercials instantaneously online, rather than posting or exchanging hard copies of the ads.
Trade Me founder Sam Morgan and Trade Me backer Movac have invested $1.25 million in the firm, and Movac founder Dion Mortensen is a director.
Ebus chief executive Carmine Masiello says most of India’s major broadcasters have signed up to use …
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Tags: Auckland, Carmine Masiello, Dion Mortensen, Ebus, India, Movac, Sam Morgan, software, startup, Trade Me, TV advertising
