Throughout 2009 I seem to have seen a lot of New Zealand winery faces in Singapore. I suspect this is partially due to the necessary layover for antipodeans en-route to Europe or the Middle East. But apart from opportunistic re-fueling stopovers, the Kiwis are also getting switched on to the potential for growing market share of their wines around Asia and they’re making some impressive inroads.
Of the 643 wineries in New Zealand only around 250 of these actively export their wines and roughly 10% of these exports go to Asia. Though this may seem small, Asian market share is …
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Tags: Alexandra, Asian market, Bannockburn, Central Otago, Chard Farm, Cromwell Basin, Europe, feature article, Gibbston, Lake Wanaka, Lowburn, Middle East, new zealand, New Zealand Wine Fair 2009, New Zealand Winegrowers, NZwinefair09, pinot noir, Riesling, Singapore, wine, Wineries
